![]() To achieve this goal, they should concentrate on enhancing these products, rewarding customer loyalty through compelling programs, and formulating effective marketing strategies. To maintain its market share and profitability, Apple must keep milking its Cash Cow products – namely, the iPhone and Mac lineups. Utilizing Cash Cow Products to Generate Consistent Revenue Take Apple’s iPhone and iPad, for example – these star products have enjoyed tremendous success with increasing demand year after year.Ī. However, maintaining their continued expansion demands substantial investment. These top performers boast both high relative market share and impressive market growth, raking in significant revenue. ![]() Star products are crucial to a company’s success. ![]() Moreover, its seamless integration with Siri and other Apple devices amplifies user experience. AirPods’ superior design, elegant appearance, and exceptional audio quality make it stand out from the competition. The pandemic has made remote work and online classes ubiquitous, resulting in a rise in demand for wireless earbuds. In 2020 alone, AirPods sold almost 90 million units worldwide- an impressive increase from the previous year. ![]() Despite its low market share, it has shown potential for growth and development. AirPods, Apple’s highly acclaimed technology innovation, is a promising product that belongs in the Question Marks category of the BCG Matrix of Apple. ![]()
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